Selling a home is rarely just a transaction. It’s often tied to change — a new chapter, a shift in priorities, or the closing of a meaningful one.
This guide is designed to help you understand the selling process with clarity and confidence. It outlines the key stages involved, so you can feel informed, supported, and prepared — without feeling rushed or overwhelmed.
Step 1:
Before discussing price or timing, it’s important to understand what’s driving your decision to sell. Whether your priority is flexibility, certainty, timing, or value, clarity here shapes every recommendation that follows.
Your goals guide the strategy — not the other way around.
Step 2:
Pricing your home thoughtfully is one of the most important decisions in the selling process. A well-informed price attracts the right attention, while mispricing can limit momentum or outcomes.
Working with a team that understands local market conditions, comparable sales, and buyer behaviour helps ensure pricing reflects both data and context.
Step 3:
Preparation doesn’t mean perfection — it means presentation. Simple steps like decluttering, completing small repairs, and creating a clean, neutral environment can help buyers see the home’s full potential.
Your advisor will help you focus on what matters most, so effort is spent where it makes a difference.
Step 4:
Every home deserves a tailored approach. Your marketing plan may include professional photography, thoughtful staging guidance, agent-to-agent outreach, and targeted exposure designed to reach the right audience — not just the largest one.
Strategy here is about alignment, not noise.
Step 5:
An offer is more than a price. Timing, conditions, financing strength, and flexibility all play a role in determining which option best supports your goals.
Your advisor will help you evaluate each offer with perspective — and negotiate calmly, should adjustments be needed.
Step 6:
Once terms align, your team will review the agreement carefully to ensure details are clear and expectations are set. This includes timelines, conditions, deposits, and responsibilities on both sides.
Clarity here helps prevent stress later.
Step 7:
Between acceptance and closing, there may be inspections, appraisals, or agreed-upon preparations. Your advisor coordinates this phase, ensuring deadlines are met and responsibilities are managed smoothly.
This stage is about follow-through and calm execution.
Step 8:
On closing day, ownership officially transfers, and final documents are completed. With the logistics handled and details confirmed, you’re free to focus on what comes next — whether that’s moving forward, settling in elsewhere, or simply closing a chapter with confidence.
Once the sale is complete, many sellers describe a sense of relief — knowing the process was handled with care, and that their next step is supported by clarity and intention.
GET IN TOUCH
Fraser & Co. Founded by Michelle Fraser
Phone Our Team
(905) 428-3628
Email
[email protected]
VISIT OUR OFFICES
By Appointment
Call (905) 428-3628 to schedule
Pickering Office
896 Brock Rd, Unit 1
Pickering, ON L1W 1Z9
North York Office
685 Shepherd Ave East, Suite 401
North York, ON M2K 1B6
GET IN TOUCH
Fraser & Co. Founded by Michelle Fraser
Phone Our Team
(905) 428-3628
Email
[email protected]
VISIT OUR OFFICES
By Appointment
Call (905) 428-3628 to schedule
Pickering Office
896 Brock Rd, Unit 1
Pickering, ON L1W 1Z9
North York Office
685 Shepherd Ave East, Suite 401
North York, ON M2K 1B6
